Let’s be honest: another LinkedIn post isn’t going to cut it.
Sure, it might rack up a few likes from your network and the occasional “Great work!” from a former coworker, but is it really telling your company’s story in a way that moves the needle?
If you’re a CEO with a bold vision, a tight team, and a product or service that actually changes lives—or even just makes them a little easier—you need a storytelling method that reflects that. Something more alive, more intentional, more… human.
Here’s what most leaders miss: storytelling isn’t a marketing function. It’s a leadership function. Done right, your story isn’t just shared—it’s experienced.
So, let’s answer the real question: What’s a better way to tell your story than another LinkedIn post?
1. Create an Experience, Not Just Content
Stories don’t live in words. They live in moments.
That means your next team retreat, client summit, or investor pitch isn’t just a meeting—it’s a narrative opportunity. Every touchpoint becomes a chapter in the story you want others to repeat:
- Your onboarding process becomes the prologue to your culture.
- Your next event becomes the scene where your mission comes alive.
- Your client interactions become testimonials people want to share.
Example: Instead of announcing your company’s pivot with a press release, host a live roundtable with your team and top clients. Record it. Share the behind-the-scenes. Let people feel the change, not just read about it.
2. Use Strategic Anchors, Not Random Posts
One-off posts feel disconnected. Instead, build your story around strategic anchors—core narratives that tie every communication back to the bigger mission. These could be:
- “Why we exist” (your origin story)
- “What we believe” (your rally cry)
- “What success looks like” (proof and progress)
Every medium—social post, event, email, or conversation—can echo those three. That consistency builds credibility and memorability. And it saves your team from reinventing the wheel every time they hit "new post."
3. Turn Clients and Employees Into Co-Authors
The most compelling stories aren’t told about people—they’re told with them.
Want to elevate your story beyond the typical CEO soapbox? Make it participatory:
- Invite employees to share “a moment they knew they were making a difference.”
- Feature clients explaining why they chose you and how that decision changed their work.
- Co-create content with partners, communities, or even competitors who share your vision.
You’ll gain not only fresh voices but also credibility. A story told with others resonates more deeply than one told at them.
4. Design Signature Moments
One of the most powerful brand-building tools is the signature moment—the thing your audience will remember years from now.
Think:
- Your product launch that happened on a ferry with a string quartet.
- The team offsite where you planted trees in your community’s name.
- The pitch where you tore up the slides and handed the mic to a customer instead.
These are the scenes people remember and retell. They become shorthand for what your company stands for. You don’t need to be flashy—just intentional.
5. Infuse Meaning Into the Medium
It’s not that LinkedIn is the problem. It’s how we use it.
If all you’re doing is resharing press releases and congratulating hires, you’re just filling space. Instead:
- Share a vulnerable insight about a decision you wrestled with.
- Show a behind-the-scenes moment from an event or milestone.
- Ask a meaningful question and invite dialogue.
In other words, don’t broadcast your story. Invite people into it.
Final Thought: Your Brand Is What People Remember About the Way You Made Them Feel
Forget trying to out-content the algorithm. Instead, focus on crafting experiences—live or virtual, internal or public—that embody your brand’s values and mission.
Because your company’s story isn’t a 700-character update.
It’s how you show up. It’s what people say when you’re not in the room.
And most of all—it’s what they’ll remember ten years from now, long after the LinkedIn post is buried in the feed.
Ready to make it unforgettable? That’s where E3 Planning comes in. Connect with us today.