The Pour Isn’t the Problem: How Wineries Can Reclaim Connection (and Membership) Through Better Gatherings Posted on Posted onSeptember 3, 2025October 3, 2025By vbpetersen It’s been a strange couple of seasons in Sonoma County wine. Tasting room traffic is down. Club events have quietly … Read MoreThe Pour Isn’t the Problem: How Wineries Can Reclaim Connection (and Membership) Through Better Gatherings
Beyond the LinkedIn Echo Chamber: Smarter Ways for CEOs to Tell Their Story Posted on Posted onAugust 1, 2025August 21, 2025By vbpetersen Let’s be honest: another LinkedIn post isn’t going to cut it. Sure, it might rack up a few likes from … Read MoreBeyond the LinkedIn Echo Chamber: Smarter Ways for CEOs to Tell Their Story
Is It Normal for Internal Change to Feel This Chaotic? Posted on Posted onJuly 14, 2025July 15, 2025By vbpetersen You’re not imagining things. That pit-in-your-stomach feeling, the missed deadlines, the third emergency meeting this week—yep, change can feel wildly … Read MoreIs It Normal for Internal Change to Feel This Chaotic?
Your Annual Planning Retreat Isn’t Broken—But It’s Probably Boring Posted on Posted onJune 2, 2025June 2, 2025By vbpetersen Why experiential retreats drive better business outcomes (and how we designed one that worked) Most teams don’t need more ideas—they … Read MoreYour Annual Planning Retreat Isn’t Broken—But It’s Probably Boring
Connections! Posted on Posted onAugust 6, 2019May 27, 2025By vbpetersen This week is ILEA LIVE Minneapolis! For those of you not acquainted with this fine event, it is the annual … Read MoreConnections!
5 ways to punch up your Instagram factor Posted on Posted onMay 9, 2019May 9, 2019By vbpetersen What’s a sure fire way to encourage social media buzz around your pop-up, launch, booth, or event? Make your design … Read More5 ways to punch up your Instagram factor
Checklist for hosting a stress-free retreat at your home Posted on Posted onApril 8, 2019April 8, 2019By vbpetersen Hosting your first retreat or workshop at your house can be a great way to start connecting with your tribe … Read MoreChecklist for hosting a stress-free retreat at your home
Planning for Introverts: 5 Ways to Encourage Interaction & Connection at Live Events Posted on Posted onApril 3, 2019April 3, 2019By vbpetersen Many people are ill-at-ease with the thought of networking and interacting with new people at conferences and events. Use (and … Read MorePlanning for Introverts: 5 Ways to Encourage Interaction & Connection at Live Events
8 Great Event Ideas for CEOs that Drive Profit & Accelerate Client Connections Posted on Posted onMarch 26, 2019March 26, 2019By vbpetersen Live events can position your company as the brand of choice when your clients need to purchase. Did you know … Read More8 Great Event Ideas for CEOs that Drive Profit & Accelerate Client Connections
Co-hosting an Event: Good or Bad Idea? Posted on Posted onMarch 20, 2019March 20, 2019By vbpetersen 3 Pros and cons to co-branded experiences I’ve worked with many leading firms to co-brand and market experiential events and … Read MoreCo-hosting an Event: Good or Bad Idea?
