What’s a sure fire way to encourage social media buzz around your pop-up, launch, booth, or event? Make your design encourage interaction and posting! Influencers and attendees are on the lookout for the best places to see and be seen. Help them out by designing your space to impress. Incorporate these 5 principles to punch up your Instagram factor:
Think BIG- Oversized and overscale props always invite a photo.
Interact- Can attendees hug, hold, put on, pose, lean up against or otherwise interact with your space?
Color- does the scene grab attention?
Room- Make sure there’s enough space for the photographer!
Share- is your hashtag easy to type? Create a branded border for even more impact and recognition!